Joakim Jardenberg

I used to be the digital guy in the old media world, but now I’m just the digital guy…

I have been working in the borderland of new and old media since I set up the first server on aftonbladet.se in 1994, and seen them grow to a massive site in both numbers and attention. I’ve been called a wizkid, a guru, a rebell (officially by Apple) and a pain in the ass (semi-official and with lot’s of love by Google – view full profile on LinkedIn and look for Google in the recommendations).

Always with one leg in userland, one in technology and one in the business model I have been involved in painting the map of the digital landscape in scandinavia for 15 years now. And I still love it. Today a lot of my time is spent as a CEO whisperer, with an edge towards trends, knowledge and execution in the area of digital- and social media.

I’m also a small investor, senior advisor and board member in everything from startups to highly mature companies.

My current venture is Mindpark, a development agency, of which I’m the founder and CEO. Among many things Mindpark is the center of debate, development and evolution of all things media in sweden, as we hold the 46 most brilliant personalities in our associated team.


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